If you were watching a Modern Warfare 2 video back in 2010 and you saw this intro pop up at the start you knew you’re about to witness an absolute banger of a video but I have a question for you do you remember seeing this intro at all after maybe 2012 2013 2014 What happened to it it was at one point the hallmark for the craziest video game plays supporting a lot of the greatest creators in youtube history such as seananners hutch tabes PewDiePie g-unit 1 2 3 I’m sure what do you guys remember this video hey guys che here AKA g-unit at hello Bushido Baba new director today the world’s fastest you could say ii just showed you guys yep even that was machinima so how did it go completely defunct by 2019 along with every single video being deleted from the channel was it the terrible reputation that bought the channel Undone stay away from machinima they are absolute cancer now all the fact that they will prey on young naive creators with long term unbreakable contracts my contract had ended and I messaged machinima I didn’t get a single response this video is going to explore the rise and fall of machinima on YouTube Alongside the many scans that occurred in the process so theoretically buckle up fellas let’s get into it Mashiro was first created in January 2000 by Hugh Hancock in Los Angeles California however for many of us including myself the early 2000s isn’t really a relatable time period that we Can all reminisce on I’m more interested in the downfall of machinima on YouTube so let’s ignore the early 2000s and fast-forward to notoriety between machinima and YouTube beginning in 2006 the machinery YouTube channel began on the 16th of January 2006 in a strange kind of way YouTube actually would have Been a competitor for the original machinima site given the machinery was actually somewhat of a video sharing service in the early 2000s machinima observed the strong growth of YouTube in the beginning and applied the old if you can’t beat them join them but machinima was very smart about it They didn’t just join YouTube and start uploading their own videos they actually set up a sub business within YouTube called YouTube networks back when the partner program was first introduced on YouTube which was the original program where creators could earn money off their content it was very difficult for Content creators to monetize gaming content YouTube was reluctant to monetize gaming content due to gray area copyright laws at the time and they figured it was better to be safe than sorry so no video games were monetized on the site there are many examples which articulate how Difficult it was to be a gaming content creator between 2006 and 2012 on YouTube one example is with the content creator Darkseid built when Phil simply uploaded a gameplay of the game Splinter Cell in April 2010 Ubisoft the developer contacted YouTube and had Phil’s whole channel taken down just for uploading a Gameplay of a single game this eyelids both how far gaming content has come on YouTube but more importantly how difficult it was to be a gaming youtuber in the early days of YouTube and this was only just being a gaming youtuber I level down from actually earning money from gaming YouTube videos then Machinima came along and offered a solution to the difficulty in getting gaming content monetized content creators could be guaranteed an income for their creation efforts by partnering with machinima machinima would serve as a middleman where content creators would upload videos under the mystery of a channel rather than their own channel on YouTube Machinima would then paste 60% of the revenue from that video to the original creator and keep 40% for themselves and all machinima wanted in return was a three year contract and 40% of all my earnings 40% seems like a lot of your ad revenue from Yugi Right well at the time you had the choice of keeping either 60% of your income or 0% of your income given that if the content was uploaded on your own channel you get nothing so on the surface it actually looked like an excellent deal for creators suddenly creators had the opportunity to make Money off the videos that they otherwise would have learned nothing from machinima also offered another simple intangible advantage the status of being a machinima creator even as early as January 2009 as seen in this screenshot machinima has 367 thousand subscribers which eventually grew to 5 million in Late 2012 making it the fourth biggest channel on YouTube by subscriber count at its peak on top of this as we mentioned in the intro you just knew a video was going to be a good video when it had the machinima introduction so who wouldn’t want to have the reputation of Being a machinima creator it would also give the small creators that feeling of working alongside the other big guns in the video game content creation scene you might only have a few hundred subscribers but you could be featured on a channel with 5 million subscribers another concept that seemed very Enticing on the surface but it was very disappointing in reality as we’ll explore later there was no growth or the analytics were just in a straight line there was no growth no subs nothing it’ll stayed exactly the same on top of this machine would offer creators what They called a talent scout which looking back now just kind of seems like a buzz word to entice naive kids who thought they had a special content creation talent into joining the channel and what they did was they set me up with a talent manager and this sounded really Good originally I was like oh my god I’ve got someone watching my back I’ve got my own talent manager this is amazing on top of this machinima also promised a team of people to help creators promote and create their videos giving them advice and guiding them to Success so machinima had all the bells and whistles on the surface right everything a content creator could possibly want for growing their channel and income what could possibly go wrong why is trouble our nation I’m your host killer keemstar let’s carry into the news we are here with Ross Boom socks he uploaded a video about a week ago that ended up on the front page of Reddit basically he’s having problems with machinima a lot of other youtubers jumped in expressing their complaints with machinima so up until this point we’ve highlighted the golden facade of machinima what it offered to creators The promise of glory and riches money on videos that wouldn’t be monetized otherwise the status of being machinima creator the promise of having a talent scout and support for your content looks like a pretty good deal on the surface right well the packages they offered were actually a lot more surreptitious Than they appeared on the surface the insidious part about machinima was that they preyed on the short-term thinking of individual creators the contracts that were handed out were usually three to seven years in length which to a lot of small youtubers and YouTube newbies doesn’t seem like a very long time and Even if it did they just disregarded that because they just saw the opportunity for money and went into the contract blindly I sign the contract it’s for three years and I’m just like yeah whatever it’s three years that’s not that long of a time if you think About it but three years on YouTube can actually be a really long time mr. beast went from 1.2 million subscribers to 30 3.5 million subscribers in the last three years PewDiePie gained 10 billion views in the last three years and PewDiePie at one point was actually partnered with Machinima he had this to say about them back in 2015 I was screwed over by machine and more like many others four years ago but managed to get out luckily it’s mind boggling to me how they can still pull like this and get away with it unless Google steps up and puts tied Alisha’s on networks youtubers are gonna be the ones who pay for their greediness hope your she gets saw to do theoretically if PewDiePie was partnered with machinima for the last three years earning approximately $3 per thousand views on his videos his revenue would have been 30 million from 10 billion Views if you take 40% of that a three year partnership with machine would cost PewDiePie twelve million dollars not exactly something to brush over lightly right anyway that’s not a real scenario however it highlights how damaging some of these contracts had the potential to be at a time and how much Can be achieved on YouTube in the space of three years on top of these in certain situations they even snuck extra months into the contract without notifying creators such as this example wasps boomstick and I only learned two or three months ago that he slept an Extra seven months under my nose that my contract was ending and 2017 instead of 2016 the creators who signed up with machinima when their channels were small in size started to realize how much money they could make on YouTube when exponential growth started to kick in When a lot of creators signed up they were only making one $1 a month on YouTube so 40 cents a month for all the perks seemed like a good deal right well I’m sure that a boatload of those creators would have gotten to the point of making $1,000 a month and $10,000 a Month and suddenly 40% per month the machinima is really starting to hurt the bottom line and overall earnings for creators but there was nothing they could do they were stuck in the contract for the next three years the promised talent scouts and help that was supposed to come to create has suddenly vanished As soon as they sign the contracts now nearly instantly I regretted signing the contract because the second I signed it my talent manager suddenly said that he was busy and he only said that after I had signed the contract and he said he was going away On a business trip and I’d basically be on my own for the next five to six weeks so basically over a month I’d be completely in the dark it was also revealed that uploading to machinima the high status YouTube channel really didn’t provide any growth for small Creators about four to five months pass and nothing my channel doesn’t grow all views are still dead I got about two to three hundred views a video I mean for some people that sounds like a lot but I wanted to grow and there was no growth Or the analytics were just in a straight line there was no growth no subs nothing it all stayed exactly the same and usually with machinima was that they had so many creators signed up with him that it was impossible to differentiate yourself from the crowd on their channel They would upload hundreds of videos a week and how could a small channel with a hundred subscribers compete with other channels on the network it just came down to the fact that machinima just really wasn’t a good way to grow a channel uploading a video to a 5 million Subscriber channel seems like a great method but the reality was no one really clicked through from machinima to your individual channel along with machinima basically being a scumbag company that would prey on individuals with the insanely unfavorable contract conditions the truth was that the need for the middleman on YouTube just wasn’t really There anymore by 2013 machinima was originally introduced because individual youtubers couldn’t have their gaming content monetized however this was not really an issue anymore by 2013 the need for the middleman had almost completely disappeared by 2014 so what did this mean for the company they basically had A boatload of creators who had signed three to seven year contracts between 2009 and 2013 but absolutely no one else signing new contracts given that there was no need to become a machinima creator after 2013 this left machinima earning a passive but win dling income from the remaining contracts with Diminishing revenue as the contracts began to expire and if we go back the two reasons that people initially signed up the machinima wars to monetize their gaming content and have help from the talent scouts and staff at machinima to help to grow their channel content creators could monetize their own Content and the consensus and review from other creators was that machinima wouldn’t help at all creating videos or growing channels so in the end there was just no need for them there wasn’t a single thing that they could offer that individual creators couldn’t do themselves on top of no youtuber Actually having a use for the business machinima began to become the subject of bulk slander from almost every youtuber that have been with them as we’ve explored with many clips in this video like PewDiePie pyrocynical lost broomsticks even dramaalert began to create videos slandering the dodgy actions of machinima and the machinima Ryan just kind of imploded on itself on YouTube machinima continue to dwindle from 2014 all the way up until February 2019 when the entire channel went private machinima fired their 81 remaining staff and machinima announced that they would be ceasing operation and merging into another company but a scummiest machinima appeared to be From all the dodgy underlying contract terms I still feel like machinima has a special nostalgic spot in all of our hearts as a viewer the machinima legacy is one that will be left with the glory years of modern warfare 2 and old League of Legends so machinima despite being a Total scumbag of a business structure thanks for sticking around thanks for the nostalgia and you 100% deserved what you had coming to you for screwing over so many creators that’s gonna be all for this video guys if you guys could like and subscribe I would appreciate the hell out of that but Other than that I’ll see you guys in the next one thank you for watching take it easy peace Video Information
This video, titled ‘The Many Scams & Downfall of Machinima (2006 – 2019)’, was uploaded by SunnyV2 on 2020-05-26 22:00:05. It has garnered 4631958 views and 111159 likes. The duration of the video is 00:11:58 or 718 seconds.
If you saw the Machinima intro on a MW2 sniper montage, you knew you were in for an absolute banger… This video will cover the scams and bad decisions and ultimately led to the downfall of Machinima. Machinima went from one of the biggest names on YouTube, at one point being the 4th most subscribed in 2012, to a dead channel with every video being made private.
Thank you guys for watching, like and sub if you enjoyed, Sunny XO ❤
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