Twitch Changed Their Exclusivity, You Can Grow Now!

Holy crap twitch just changed everything they  removed all exclusivity we can all multi-stream   now twitch partners get paid in bitcoin and all  because twitch is terrified of youtube yeah that’s   uh not true is it but streamer twitter doesn’t  have the ability to read and like what happens  

Every single time twitch makes an update they’ve  completely misunderstood what that update is   and are now spreading misinformation so let’s talk  about how twitch just changed their exclusivity   rules for streamers what it all means and of  course what is in it for you while clearing up  

Some strange misinformation out there hey i’m  Eljay with streamscheme.com i’m also a variety   streamer and youtuber there are links to both  those in the description as well as time codes so   you can skip ahead to whatever part of this video  you want and then go out and spread half of the  

Information without context and be misinformed  also because it’s a very long video with a lot   of detail to cover but if you want to understand  the new rules and why it is so important that you   understand the new rules first we have to explain  what the old rules were for both twitch affiliates  

And twitch partners let’s first talk about  affiliates once you accept the affiliate agreement   there are certain rules you are agreeing to follow  that is because it is a contract and that is why   you should read it when it comes to exclusivity  the major rule you needed to know was that you  

Cannot as an affiliate multi-stream again as an  affiliate you cannot multi-stream multi-streaming   is when you go live on twitch and the same stream  is being broadcast over on youtube facebook   or multiple other platforms for example which  partners so creators like myself with that little  

Purple badge had to follow this rule as well  unless they’d negotiated a unique contract now   there is a lot of debate out there about whether  or not you watching this would actually get in   trouble for multi streaming and whether twitch  can even find you doing it in the first place and  

If they did find you whether they can actually  enforce the rules on you and we can cover all   of that first we need to finish this part because  it’s important to understand what is being changed   so that is the easy to understand rule no multi  streaming for anyone the second major exclusivity  

Rule is honestly quite simple as well but based  on the twitter replies i got not many affiliates   actually understand it heck there is even a huge  debate about twitch partners and this rule now so   first as an affiliate are you forced to create all  live content exclusive only to twitch no actually  

And it’s never been the case you see twitch  affiliates have always been able to go live on   other platforms like youtube or facebook as well  as long as remember they aren’t multi-streaming   this means you could end your twitch stream and  go start up a youtube stream without breaking  

Any rules now a lot of people say that you can  just break this rule and multi-stream without   getting in trouble because twitch can’t enforce it  personally i’m not going to give you that advice   because i don’t want to tell you to break the  terms of service and then be held accountable if  

You do get in trouble i can’t guarantee anything  will go a certain way for you it’s up to you to   make that choice and risk what you want to risk  now for twitch partners this rule becomes a bit  

Messier from reading my contract talking to other  partners and most importantly a dozen or so twitch   partner managers which partners have to create  their live content exclusive to twitch we couldn’t   end our twitch stream and go start up a youtube  stream without breaking the rules they did this  

To retain talent essentially if we have to stream  on twitch our viewers have to watch on twitch   it isn’t overly creative friendly to be honest  and there has been a lot of push to change this   rule over the recent years but why does this  get messy when we start talking about partners  

Well that is because there is now debate out  there from a creator and marketer who i respect   greatly devon nash saying partners could always  go live on other platforms the same as affiliates   but from experience every partner i know has been  told that this isn’t the case we aren’t allowed to  

And releasing this change leads me to feel even  twitch didn’t think that this was allowed either   otherwise why bother releasing the update rather  than debate about the old rules let’s move forward   and say that is what people thought the rules were  no multi-streaming for anyone affiliates could  

Go live on other platforms but sadly partners  couldn’t or again we were told and thought that   we couldn’t so what has changed what are the new  rules why does this change help you watching this   and of course what is crucial that you have to  know let’s talk partners first since that is where  

The debate is and then i will cover affiliate for  you with the new changes twitch partners are no   longer forced or have to think they’re forced to  be twitch exclusive we can now end stream and go   live on youtube or facebook for example without  breaking the rules or being banned from twitch  

One thing that has not been completely opened  up though is multi-streaming twitch partners   still cannot multi-stream while on twitch to  youtube or facebook but twitch is allowing you   to multi-stream to what they call short format or  mobile services which means tick tock or instagram  

Live now i will break down what all of this means  and why i think they’re doing it in a second   because it really does impact every streamer but  first we have to show you the affiliate changes   because when i first tweeted out the changes a  screenshot of the twitch faq for these changes  

And a link to the faq the first replies i got from  everyone were is this just for partners what about   affiliates wait i can multi-stream now which  hurt my soul a little bit because this update   it changes nothing for affiliates i’m really sorry  they’re only changing things for twitch partners  

But before you go complain in the  comments i have one small bonus for you   nothing is changing because you could already  do all of this if i learned two things from   this tweet the first is that not a single  affiliate who replied read their twitch contract  

Or has been told a lot of misinformation  about what they can and can’t do and if you   don’t believe me go read any thread about  these changes and you’ll see what i mean   even twitch had to change their faq page for the  partner exclusivity changes because affiliates  

Were harassing them on social media about why  they didn’t get the changes as well despite again   being able to do everything already this change  gives partners but what does all this mean and   why does this despite not technically changing  anything for affiliates still affect every single  

Streamer what’s in it for you essentially and  why the [ __ ] would twitch release exclusivity   and risk losing all their streamers let’s tackle  that last question first as i mentioned earlier   twitch has been under a bit of pressure these  past few years to be more creative focused  

There are many examples of this from general  exclusivity complaints but also when creators   like ludwig left twitch for youtube they quoted  the major reason was twitch wasn’t looking out for   them despite being a giant creator twitch wasn’t  creative focused this idea has really permeated  

Across the entire industry now and streamers love  to spread that twitch isn’t creative focused and   that is really bad for twitch whether you believe  it’s true or not just the concept that that is   what people think is bad so the first reason  but not the biggest reason they are changing  

Is because it is an amazing pr move this makes  everyone feel like twitch cares about their   creators and they want them to be free to grow  or stream wherever they want to and wherever is   best for them but if that isn’t the major reason  what is well it becomes quite obvious when you  

Read the rules i mentioned about multi-streaming  you can’t multi-stream to youtube or facebook   ignore the part where twitch then says two streams  at once can lead to a sub-optimal experience for   your community they don’t really care about  that the reality is youtube and facebook are  

Just twitches direct competitors in the live  space after all if they care about sub optimal   experiences then why are twitch allowing you  to multi-stream to what they call short format   or mobile services remember which means tick tock  and instagram live great question again you see  

Tick tock has a wild market share of viewers and  an algorithm that aggressively blows people up   who make good consistent content for it youtube  isn’t really the go-to growth tool these days   for creators it’s the best for monetization and  long-term sustainability that’s undeniable but  

When it comes to initial growth for someone brand  new understanding the tick tock algorithm and   pushing that is far more powerful listening to me  right now small creators the tick tock algorithm   is far more powerful twitch is making this change  because they want streamers to go live on twitch  

And tick tock at the same time and then promote  their twitch stream to bring viewers across from   tiktok so sorry i just i’m sorry i don’t mean to  interrupt but i just have to ask why would someone   who’s multi-streaming on twitch and tick-tock  promote their stream over their tik-tok stream  

And why would a viewer bother coming across i’m  really glad you asked so streamers will promote   their twitch stream because it is far better for  monetization than tick tock is and viewers will   come across because tick tock live viewing right  now is a terrible experience with an aggressively  

Low retention rate which currently is just a  far better viewing experience than tick tock   of course not every viewer will come across but  a percentage will and when we’re talking about   how quickly you can blow up on tick tock to have  thousands of viewers those percentages matter so  

Those are the two big reasons twitch is changing  this it is an amazing pr move that makes us think   yes go twitch and it gives them a chance to gain  more market share in the live space by trying to  

Bring viewers from tick tock over to twitch here  is the thing though twitch streamers and partners   have been multi-streaming to tick-tock for years  and twitch has sort of been okay with it because   they know it actually helps them get more viewers  on their platform these changes just make it so  

They don’t have to pretend not to see it anymore  and instead can give you a big thumbs up and say   you go girl get those tick tock viewers over  here now i know this has been a long video and  

I’m sorry about that but we still need to cover  what this means for you guys and the creators in   this space with this change it really is big news  for creators like myself mostly hearted creators   who have established youtube channels that they  want to stream on or try out youtube streaming on  

Because if i create videos here on this channel  and tell you to go check out my twitch stream   the majority of you won’t leave youtube to  check it out because let’s be real we’re all   lazy as when we watch youtube but if  you subscribe here and i go live here  

Well that is a lot easier for you to see my live  streams and i’ll probably grow my viewership   easier as seen with ludwig or purplecliff coming  over to youtube but unlike purple cliff or ludwig  

Now to do that we don’t have to burn our bridges  which is saying hey yeah the grass does look   greener over there sure you can go check it  out but you’ll be back which is amazing and  

You bet you’ll see me live on this channel soon so  keep an eye out now of course what about if you’re   not an established creator if you don’t have tik  tok or youtube well first you better be working  

On that if you care at all about growing in this  day and age and second not much changes you see   whether you stream on twitch or whether you stream  on youtube doesn’t really matter there are huge   debates about the best platform to stream on most  people saying youtube has better discoverability  

But the reality is that if you have no videos and  you aren’t planning on releasing videos youtube   discovery is actually worse than twitch in my  opinion because nobody goes to youtube in search   of streamers they go for videos so the actionable  tip for this entire change should be to start  

Uploading videos and gaining traction now and then  try out streaming on youtube because it could be   amazing for you and every streamer out there  should now be posting to tiktok and preparing   to or attempting to multi-stream to it as well  especially if you want to grow in this space  

Now some people are saying this is desperation  from twitch or it’s because they’re failing as   a platform and honestly that might be true but  this move has some pretty big energy if you ask me  

It is a lot of confidence isn’t it to say yeah go  stream wherever you want we know you’ll be back   our service is the best and you’ll realize that  soon now whether that confidence is misplaced  

I’d love to hear from you in the comments but  to me it really comes across like a power play   and if that power play and that confidence is a  bluff well i’ll let you guys know because we’re  

Gonna be live on this channel and my slide  channel soon to test it all out and see if   streaming on youtube with discoverable videos  is the best place to grow as a content creator   speaking of growing if you want to grow and start  creating months worth of content in just a few  

Hours well i recommend this video right here on  tiktok growth i promise it is far easier than   you’d expect with no editing software required  after all i got 2.5 million views in under 2   weeks from xero or if you prefer youtube check  out this video on growing as a brand new youtuber  

See you guys next week let me know in the comments  where are you going to be streaming from now on