Xbox CEO Asha Sharma now has Mojang reporting directly to her and says the game has been massively underinvested. Profits that once funded other studios are heading back to Minecraft for bigger updates and possible spinoffs.
Minecraft makes Microsoft absurd amounts of money yet the company has treated it like an ATM for other Xbox bets. That may be changing. New Xbox CEO Asha Sharma announced Mojang and King will now report directly to her and openly stated the company has massively underinvested in Minecraft.
In the same reset announcement that included cutting 1600 roles Sharma made clear Minecraft profits will no longer get spread around to underperforming studios. Instead that cash is supposed to flow back into the game for larger faster updates better marketing and new spinoffs. One example floated is mashing Minecraft with Candy Crush mechanics to chase a billion player interactions per week.
New COO With Minecraft History
Sharma also promoted Helen Shag former VP of Minecraft to Xbox COO. The new role gives her oversight of content platform and hardware across Xbox. The message is efficiency numbers and results. Minecraft Blast is still happening and the team is supposed to ship content quicker than the recent slow drip.
Creator wattles broke down the implications in a video posted two days ago. He notes Minecraft has felt underfed for years while Microsoft chased other live service dreams. The direct reporting line to the CEO plus restored funding could mean real momentum in 2026 if the promises hold.
- Mojang and King report directly to Asha Sharma
- Profits previously diverted now earmarked for Minecraft
- Helen Shag named Xbox COO after Minecraft VP role
- Minecraft Blast proceeds with bigger expected updates
- Spinoff ideas include Minecraft Candy Crush hybrid
The official post frames this as a necessary reset after mistaking longevity for guaranteed success. Players have heard similar corporate language before. The difference this time is the explicit callout of underinvestment and the structural changes that put Mojang closer to the top of the org chart.
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